Friday, March 13, 2020
Cultural Assimilation, Acceptance and Identity in Julia Alvarezs Poetry
Cultural Assimilation, Acceptance and Identity in Julia Alvarezs Poetry Cultural assimilation, acceptance and the search for identity are dominant themes in many of Julia Alvarezââ¬â¢s poems. Being an immigrant from the Dominican Republic, Julia faced several assimilation problems when her family moved to the United States.Advertising We will write a custom essay sample on Cultural Assimilation, Acceptance and Identity in Julia Alvarezââ¬â¢s Poetry specifically for you for only $16.05 $11/page Learn More As a result of this, Alvarez had trouble adapting to a new culture, climate and people, and faced difficulty in coping with issues such as cultural differences and lack of acceptance. However, she gave vent to her feelings using poetry as a medium. Her poems reflect her experience and sensitivity for new immigrant families which face similar difficulties. Alvarezââ¬â¢s poems ââ¬ËQueens 1963ââ¬â¢, ââ¬ËDustingââ¬â¢, and ââ¬ËFirst Museââ¬â¢ express her knowledge of cultural assimilation, acceptance and th e search for identity by immigrant families. In the poem ââ¬ËQueens, 1963ââ¬â¢ Julia Alvarez recalls her experience of moving to the United States from another land. She recollects the time when she and her family had moved in and ââ¬Å"everyone seemed more Americanâ⬠than them (Alvarez, Queens, 1). Alvarez uses specific words to vividly describe her multiculturally diverse neighborhood where people from different communities coexisted including the ââ¬ËCastelluccisââ¬â¢, the ââ¬ËBalakiansââ¬â¢ ââ¬ËMr. Scottââ¬â¢ and his ââ¬Å"plump Midwestern wifeâ⬠, the ââ¬ËJewish counselorââ¬â¢, and the ââ¬ËGermanââ¬â¢ family. However, the arrival of ââ¬Å"a black familyâ⬠(Alvarez, Queens, 8) had suddenly caused the place to become inhospitable and unfriendly towards these new immigrants. This prejudiced attitude shocked Alvarez who recollects how each of these families had once ought a hard battle for acceptance and assimilation into the Ame rican soil. These families were now practicing the same intolerance which they had faced when they had arrived. Alvarez states that the seclusion of the African American family by her neighborhood was another desperate attempt to be like the American society, which does not welcome new immigrants. Alvarez points to the hypocritical attitude of the neighborhood woman Mrs. Bernstein, who conceded that ââ¬Å"it was time the neighborhood opened upâ⬠as ââ¬Å"she remembered the snubbing she got a few years back from Mrs. Scottâ⬠(Alvarez, Queens, 36-40), but worried that the real estate prices would plummet with the arrival of the African American family. Another couple, the Scotts, considered ââ¬Å"moving back home where white and black got along by staying where they belongedâ⬠(Alvarez, Queens, 23-24). Racial intolerance is seen at its peak when ââ¬Å"Mrs. Scott swept her walk as if it had just been dirtiedâ⬠after the family had walked by.Advertising L ooking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Here the word ââ¬Ëdirtiedââ¬â¢ is used figuratively. Here the word ââ¬Ëdirtyââ¬â¢ is used as a connotation implying that the presence of the immigrant family is unhealthy and unclean. Alvarez is hurt and dismayed not only by the attitude of the neighborhood community who treat the new family like a stigma, but the American society at large which is hostile to the African American family, after whose arrival she notices cop cars patrolling their block due to ââ¬Å"rumors of bomb threatsâ⬠(Alvarez, Queens, 12). Alvarez sympathizes deeply for the new African American family which reminds her of her own struggles to be assimilated and accepted by the American society. She wishes to be kind to the girl from the family but sadly is unable to do so. Before she could make ââ¬Å"a welcoming gestureâ⬠her ââ¬Å"hand lifted but fellâ⬠(Alvarez, Queens, 54-55). This gesture of the hand provides vivid imagery, literally creating an image in the readerââ¬â¢s mind. The girl from the new family reminded Alvarez of her own plight when she had moved to the United States and had not yet been accepted completely by the community. Alvarez immediately identified with this ââ¬Å"lookâ⬠which was ââ¬Å"hardness mixed with hurtâ⬠due to the knowledge that ââ¬Å"she could never be the right kind of an Americanâ⬠(Alvarez, Queens, 59-61). The poem ends with a tone of melancholy bringing out the sad plight of discrimination and prejudices prevalent in American society by those who were once new immigrants of this ââ¬Å"free countryâ⬠(Alvarez, Queens, 74). Julia Alvarezââ¬â¢s poem ââ¬ËDustingââ¬â¢ is a short, symbolic and meaningful poem which also revolves around the theme of cultural assimilation, a longing strongly held by immigrants to a new place. The image ââ¬Ëdustingââ¬â¢ has bee n symbolically used as an act of cleansing ones previous cultural traits in order to be accepted into the larger society. The poem talks about Alvarezââ¬â¢s strong persistent desire for forming her own identity, which she expressed ââ¬Å"each morningâ⬠by writing her name ââ¬Å"on the dusty cabinetâ⬠(Alvarez, Dusting, 1-2). She would imprint her name in capital letters on the house furniture including the dining table and the backs of chairs, while her mother wiped it all away, removing any traces of dust and marks left behind by her. Alvarezââ¬â¢s motherââ¬â¢s ââ¬Ëdustingââ¬â¢ activity has been used as a metaphor to depict the desire to assimilate into and be accepted by the American society at large. Alvarezââ¬â¢s continual act of writing her initials in capital letters on the dusty furniture is symbolic of the struggles of the younger generation trying to create their own identities in a foreign land.Advertising We will write a custom essay sample on Cultural Assimilation, Acceptance and Identity in Julia Alvarezââ¬â¢s Poetry specifically for you for only $16.05 $11/page Learn More While Alvarezââ¬â¢s mother dusts the house to maintain cleanliness in her home, Alvarez struggles hard to imprint her initials. Both Alvarez and her mother are persistent in their efforts; the mother tirelessly engages in the activity to ensure that her home is clean while Alvarez ceaselessly puts her signature on every piece of furniture, knowing fully well that her mother is going to wipe it all away without a trace. Alvarez leaves her signature ââ¬Å"in capitalsâ⬠on every piece of furniture in the house. She states that ââ¬Å"the bookshelf and rocker, polished mirrors on the deskâ⬠are all ââ¬Å"scribbled with my alphabetsâ⬠(Alvarez, Dusting, 11-12). These objects create vivid imagery in the readerââ¬â¢s mind. The desire for creating a mark and search for self is so strong in Alvarez that she refuses to give up. Her strong grit and determination are visible in her undying refusal to quit as she continues to leave her signature wherever possible in the house. Alvarez is undeterred with her motherââ¬â¢s ââ¬Ëdustingââ¬â¢ efforts due to which her ââ¬Å"name is swallowed in the towelâ⬠that is used to clean and shine all the house furniture. Alvarez refuses ââ¬Å"be like her, anonymousâ⬠mother who lives a silent life of non-identity. She defiantly tries her best and does not give up her efforts. While her mother accepts a life of conformity within the home, Alvarez is not willing to do so. She does not wish to settle for a life where women are confined to the household and engage in domestic tasks. She is unwilling to conform to the ââ¬Å"anonymousâ⬠domesticated life in which women have no identity. Her act of scribbling her initials all through the house furniture mark her struggle for creating her identity and finding her place in a culture whi ch restricts women to the confines of a home. In her poem ââ¬ËFirst Museââ¬â¢ Julia Alvarez once again defies the cultural and literary norms of society by failing to abide by its fixed rules. Alvarez recalls a childhood incident when she had heard a ââ¬Å"famous poet pronounceâ⬠that ââ¬Å"one can only write poems in the tongue in which one first said motherâ⬠(Alvarez, First Muse, 1-3), which had caused her to completely give up writing. She was devastated and hoped that perhaps she had been exposed to the English language in childhood when her mother may have ââ¬Å"left the radio onâ⬠beside her crib ââ¬Å"tuned to the BBC or Voice of Americaâ⬠(Alvarez, First Muse, 11-12). Alvarez was shattered by the thought of not being a native English speaker since she was deeply involved with writing English texts, something she loved. The idea of non-acceptance and non-recognition was so devastating to to her that she ââ¬Å"suffered from a bad writerââ¬â¢s -blockâ⬠(Alvarez, First Muse, 17), ââ¬Å"gave up writingâ⬠and ââ¬Å"watched lots of TVâ⬠(Alvarez, First Muse, 21). She lost her confidence and thought that since Spanish was her native language, she was not eligible to use English anymore.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, once again her strong indomitable will surfaced when she saw Chiquita Banana on television. Chiquita had a ââ¬Å"sassy, olive-skinnedâ⬠and ââ¬Å"lilting accent so full of feeling it seemed the way the heart would speak English if it could speakâ⬠(Alvarez, First Muse, 24-28). This brought back Alvarezââ¬â¢s lost confidence and she decided that she will continue to write in English. Alvarez proudly claimed ââ¬Å"I am Chiquita Banana and Iââ¬â¢m here to sayâ⬠accepting her differences yet asserting her will and determination to create her identity in a culture which she was not born in (Alvarez, First Muse, 29-30). It seems that Chiquita Banana indeed became Alvarezââ¬â¢s ââ¬Å"new museâ⬠since it gave her the confidence and will to create her own individual space in a foreign culture. Once again, Alvarez had broken the shackles of conformist society creating her own identity in a world where she was not born. She defied the norms of culture and decided to reject the restrictions imposed by society. The themes of acceptance, identity and assimilation resonate in all the three poems ââ¬ËQueen, 1963ââ¬â¢, ââ¬ËDustingââ¬â¢ and ââ¬ËFirst Museââ¬â¢ by Julia Alvarez. In ââ¬ËQueens, 1963ââ¬â¢ Alvarez points how immigrants go through immense suffering and challenges in a new culture and society. She expresses her shock at the attitude of her neighbors in their failure to accept a new immigrant family. In the poem ââ¬ËDustingââ¬â¢, Alvarez distinguishes the struggles between the old and new generation as they struggle for acceptance in a new culture. She does not wish to be like her mother and spend her life in anonymity simply for the sake of being accepted in society; rather she ceaselessly demonstrated her iron will to break free from the shackles of societal norms and desires to create her own identity. Finally, in ââ¬ËFirst Museââ¬â¢ Alvarezââ¬â¢s struggle and search for her individual ity end. Rather than losing her identity, she accepts it and creates a unique place for herself by deciding to continue writing English texts even though her mother tongue was Spanish. All the three poems reflect Alvarezââ¬â¢s struggle and strong character to create her own personality without denying her cultural roots. Alvarez, Julia. Queens, 1963. The Compact Bedford Introduction to Literature. Ed. Michael Meyer. 9th ed. Boston: Bedford/St. Martins, 2012. Print. Alvarez, Julia. Dusting. The Compact Bedford Introduction to Literature. Ed. Michael Meyer. 9th ed. Boston: Bedford/St. Martins, 2012. Print. Alvarez, Julia. First Muse. The Compact Bedford Introduction to Literature. Ed. Michael Meyer. 9th ed. Boston: Bedford/St. Martins, 2012. Print.
Tuesday, February 25, 2020
Seeds of Freedom Essay Example | Topics and Well Written Essays - 250 words
Seeds of Freedom - Essay Example The improvement of technology has led to a change in farming techniques. Human labour has been replaced with the use of machines and the use of organic fertilizer is also alternated with chemically induced inorganic fertilizers. The use of chemicals in farming has led to the introduction of chemical hybrid seeds which has made the seed to lose its vitality. In traditional farming, sowing of seeds depended on their adaptive environment. The modern farming technologies have led to the introduction of seeds which are compatible and highly adaptive to climate change (Nelson 16). Scientists attribute this changes to climate alterations, biodiversity and nutrition change. Their basic argument is that there is need for various places around the world to grow different forms of crops regardless of their climatic differences. Private organizations have privatized the world food system by controlling the seed hybrid. Mono-crops such as tea and coffee have replaced the traditional indigenous crops. Genetically modified crops have replaced the natural crops in the world market since most farmers have adapted to the new farming system because the GM crops have higher yields compared to the natural crops and are also resistant to drought (Nelson 23). Since the introduction of genetic engineered crops in 1954, the world has experience loss of biodiversity as farmers are currently forced to use super pesticides and super weed control chemicals as weeds and pests have also formed adaptive features thus the need of to use stronger control mechanisms. In this case, the seed has become more dangerous rather than useful. India and Mexico have recently reported cases of food poisoning which were affiliated to genetically modified crops. it is important to consider human life before focusing towards making
Sunday, February 9, 2020
The Calvin Coolidge Administration Research Paper
The Calvin Coolidge Administration - Research Paper Example As the report discussesin 1912, people elected him to the Massachusetts State Senate. From 1916-1918 he served as the lieutenant governor before moving to the executive's chair. Coolidge as governor supported the pay increment for public workers and reduced working hours for women and children. He also limited outdoor advertising. In the 1920 presidential nominations, he was voted in as Warren Hardingââ¬â¢s running mate. As a vice president, he kept a low profile but dedicated a lot of time towards public speaking. In august 2nd 1983, President Harding died because of a heart attack. Coolidge was administered the oath of office by his father, as his father was a justice of peace. He then became the 30th president of the US.From this research it is clear thatà Coolidge was one of the U.S presidents who put the interest of their country at heart. He was not willing to let the state get involved in any international relationships that did not address its interests. This was congrue nt with his pledge of ensuring that his country would not be in a position entangled with any other state. It was with this respect that he was reluctant for his country to join the League of Nations.à Coolidge did not agree with the notion that legislation may uplift all problems. He saw it as a pernicious doctrine. As governor and eventually being a president, Coolidge favored no legislative agenda in the broad sense because he generally did not believe in any legislation.
Thursday, January 30, 2020
Abolitionist movement Essay Example for Free
Abolitionist movement Essay With the enlightenment and awareness of people regarding human rights came the abolitionist movement. Slavery was something that violated the basic tenet of human rights and dignity, and so it had to be abolished. Northern states have begun to pass acts which declared that all men were born free and equal. Several movements that involved religion and political movements highly influenced the strength and expanse of abolitionist ideals throughout the country. The movements that supported abolitionism varied in method and degree. Some were pacifist, as they tried to use the legal system and passed legislation seeking to make slavery illegal. Others utilized literature and the press like Harriet Beecher Stowe, the author of the famous novel Uncle Tomââ¬â¢s Cabin. Religious movements declared slavery to be sinful and un-Christian, to discourage believers from keeping and owning slaves. Only a minority of abolitionists used to armed revolt and instigation of unrest and anger among the slaves as the main machinery to further their cause. The movement continued its stride to abolish slavery, but its strongest anchor point came with the election of a known contester of slavery, Abraham Lincoln, as president. With the head of state holding this position of opposition of slavery, the south felt that their way of life was endangered and threatened. Economic repercussions will be felt by their planters in the cotton, tobacco and sugar farms if the hands that worked in the plantations were to be set free. The zenith of the tensions between the south and the north was the American Civil war. It broke out when the south organized and removed themselves from the control of the American government. Rise of Abolitionism Historian James McPherson defined an abolitionist as a person who has fought for the abolition of slavery in the United States before the Civil war. American abolition started early on, as there were several groups already fighting for the liberation of slaves, such as the Society of Relief of Free Negroes Unlawfully Held in Bondage, and there were several institutions which prohibited slavery already. Several states had passed laws that completely prohibited slavery in their territories. Those who joined the American Anti-Slavery Society or other groups were abolitionists. These movements were not unified, and so could not boast a unified strength. Vermont was the first territory to make slavery illegal, and Pennsylvania was the first state to abolish slavery in 1780. Then several states followed Pennsylvaniaââ¬â¢s example while some states chose to limit slave trading. Many of the states in the south retained the institution of slavery as it was the regionââ¬â¢s life line in their plantations. Their strong adherence to the institution drove them to take a defensive stance against the rising popularity of the abolitionist movement. Many abolitionist writers distributed many anti-slavery writings and literature to the south to help spread the ideologies. Novels, pamphlets and other forms of writing began to circulate not just in the north, but also in the southern region. Southern officials were enraged at the act, and thus moved to ban all types of literature that might instigate rebellion and changes in the south. Violence was even employed to stop the circulation of antislavery media in the south. Elijah Parish Lovejoy, the editor of an abolitionist newspaper was murdered by a mob of pro-slavery southerners. His printing press was also destroyed. Abolitionists recognized the fact that slavery needed to be abolished everywhere in the country, but the north cannot interfere with the affairs of the south because of federal ruling. Because of this, many abolitionists focused on liberating the north and skipping the southern states. Some abolitionists were frustrated and did not like this idea, as they believed that every state should be free of slavery. The movement was further fortified by the support of free African-Americans and their church. With the issue of the constitution, the American Abolitionist movement split up into two groups, the Garrisonians, led by William Garrison and Wendell Phillips and another camp led by Spooner and Gerrit Smith. The Garrisonians believed that the constitution promoted slavery while Spoonerââ¬â¢s group believed the constitution to be antislavery. Since slavery was unconstitutional, it could be abolished with the blessing of the law. More divisions in the abolitionist movement arose, but because of the social classes of the abolitionists themselves. The artisans and elites divided themselves on the issue of slavery as well. The Underground Railroad was used as a venue by many abolitionists to become more active in the cause for abolition of slavery. Many of the fugitive slaves were illegally transported away from their masters to be free men via this rail. But the railroad was made illegal by the passing of the Fugitive Slave Law of 1850. But this did not stop the abolitionists from providing shelter and transporting slaves to freedom. After the Emancipation Proclamation of January 1, 1863 was done, many abolitionists moved to liberate slaves in the slave states. There were also movements to improve the social and living conditions of African-Americans all over the country. The Thirteenth Amendment finally ended all slave subjugations in the country.
Wednesday, January 22, 2020
Behavior Change Theories and Strategies Essay -- Psychology, Cognitive
To begin with,a health practisioner may fascilate behaviour change in an individual with a health risk behaviour through the application of different behaviour change theories and strategies. In general,health risk behaviours are actions which may threaten an individual's health causing negative effects(Barkway,2009).Until the mid 20th century,global health threats were primarily a result of infectious and communicable diseases.However,recently in developed countries,health threats are now posed by diseases in which lifestyle play a role in the causation and or management of illness.For instance,the modifiable risk factors for coronary heart disease,a leading cause of disease burden are tobacco smoking,high blood pressure and high colesterol level which are eventually related to health behaviour and lifestyle(Barkway,2009). This essay will first introduce the health risk behaviour,in this case,smoking.Secondly,it will decribes the theories or models of behaviour change, which are thecognitive and non cognitive theories, transtheoritical model of behaviour change and motivational interwiewing.Lastly,it will mention the different health strategies and how it aids in bringing about behaviour change followed by the conclusion. Jones(as cited in Jons and Creedy,2008) states that large proportion of the morbidity and mortality associated with lifestyle diseases is preventable.It is also estimated that 25 % of all cancer deaths and a large propotion of deaths from coronory heart disease and stroke could be prevented by modifying just one behaviour,that is,cigratte smoking(Taylor as cited in Jons and Creedy,2008).In addition,Allen(as cited in Jons and Creedy,2008) sta... ... and withdrawal symptoms. Currently, bupropion (Zyban) and varenicline (Chantix) are the only two medications that donââ¬â¢t contain nicotine which are approved as smoking cessation aids. These anti-smoking pills are intended for short-term use. (Lhrar,Segal&Smith,2008). To sum up,it seems that a health practisioner can fascilate behaviour change through the understanding and application of various behaviour change theories, and different considerable strategies.The different theories seem to educate and guide a health practisioner through the processes of behaviour change . It is also noted that, behaviour change requires willingness or determination from an individual with a health risk behaviour and a health practisioner's knowledge on how and through what strategies to bring about that change to achieve the goal of fascilating behaviour change.
Tuesday, January 14, 2020
Monster Energy Drink Target Audience and Company Objectives Essay
Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry, the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular, ââ¬Å"hipâ⬠part of society, but the market at which they are aimed is not as wide and expansive, or diverse, as some might think. Early in energy drink history, when they were first being sold in the United States, athletes were the primary consumers. This shows that even initially energy drinks were directed at a select crowd, a group of people with specific interests. Although the consumer base for energy drinks has now expanded beyond that of simply athletes, the target market is still more particular than in other industries. When thinking about the energy drink target market, it is important to consider who is most receptive to the purported effects of the beverages. Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, young people are especially vulnerable to persistent exhaustion and insufficient energy. This group of people, more specifically male teenagers and people in their 20s, are also most likely to believe in the veracity of the energy drinksââ¬â¢ claims. As a result, the majority of energy drinks are developed for and advertised to this younger generation. In addition to focusing on a specific age group, many energy drink companies are even more exclusive in their marketing efforts, gearing their products and advertising to appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. The effects of this emphasis on such a target market can be seen in the advertising campaigns of the energy drinks. Many of the names of the beverages, such as Monster LoCarb appeal to these specific consumers and the marketing strategies that revolve around sponsoring public events or celebrity endorsements reflect this focus. The design and packaging of many energy drinks also relates to the target market. Although the energy drink industry currently caters to a very specific target market, as it continues to grow and develop, it is likely that marketing efforts and the focus consumer base will be more diverse and expansive. The Monster Energy Drink, distributed by Monster Beverages Co., uses concentrated targeting as a marketing strategy. Strong promotion strategies including product hand-outs by young attractive vendors in powerful trucks blasting music are common ways The Company promotes in cities. The Company also uses Ricky Carmichael, a motocross legend, to endorse their products. 40 foot posters are used to target motocross fans which are a major target market for Monster Beverages Co. (Murr, 2006). Other effective advertisements include using high contrast, recognizable posters in retail stores and high energy, adrenaline rushed TV ads. Advantages of concentrated marketing include concentration of resources, better meeting the needs of the target audience, and strong positioning. Disadvantages include segments being too small or changing, and large competitors such as red bull to more effectively market to niche. According to Rodney Sacks, CEO, the target audience is 18 ââ¬â 25 year old males (Murr, 2006). This market is focused on a product which offers an energy boost, so any audience that is involved in sports, or high endurance activity is a clear target. The green claw marks resemble adrenaline, power, and testosterone, accompanying its motto, ââ¬Å"unleash the monster withinâ⬠. High schools and colleges are clear niches for these high energy markets. The demographics for the target market for Monster energy drink are: Major Cities 18-25 year olds Males Athletes/ High endurance activities Income ? middle class According to the 2000 census, there are approximately 10 million males who fall under Sacksââ¬â¢ audience of 18 ââ¬â 25 year old males. But I believe the target market is expanding to be much wider than that including women and older men. Judging by the effectiveness of free handout promotions in hot locations such as South beach, Florida, I see a target market of males and females ages 12 ââ¬â 35. According to the census this number is around 80 million (US Census Bureau, 2007). Hansenââ¬â¢s Monster Energy drinks offer giant doses of caffeine and sugar in big black cans adorned with neon-colored claw marks. The scary packaging, plus a bevy of extreme-sports sponsorships, positions Monster as an edgy alternative to Red Bull in the fast-growing, $2 billion a year energy-drink market. Monsterââ¬â¢s slogan: Unleash the beast. â⬠Monster has certainly energized Hansen. The company has seen its sales more than double since it introduced the brand in April, 2002. Last year, Hansen earned $20 million on sales of $180 million, up from just $3 million of profits on sales of $80 million in 2001. Sales nearly doubled, while profits quadrupled, in this yearââ¬â¢s first quarter. Those results helped Hansen earn the No. 26 spot on BusinessWeekââ¬â¢s annual ranking of Hot Growth Companies. Monster Objectives Hansen has jolted the Monster brand with a dose of guerrilla marketing. Teams of Monster ambassadorsâ⬠give out samples of the product at concerts, beach parties, and other events. The company also sponsors motocross, surfing, and skateboarding competitions. Hansen representatives in black Monster vans supplement the companyââ¬â¢s network of 300 independent distributors by assembling store displays and restocking specially designed racks in convenience store coolers. Hansen now owns an 18% share of the energy-drink category, according to the trade publication _Beverage Digest_. While Red Bull remains the leader with nearly half of the market, Hansenââ¬â¢s energy-drink sales increased 162% last year ââ¬â more than three times Red Bullââ¬â¢s growth rate. A small subset of consumers is going wild over these drinks,â⬠says Beverage Digest editor and publisher John Sicher. Hansen is really riding a tiger. â⬠Itââ¬â¢s a jungle out there, though. Coca-Cola Co. ([**KO**](.. /javascript:%20void%20showTicker(ââ¬ËKOââ¬â¢)) ) is promoting its new Full Throttle energy drink. PepsiCo Inc. ([**PFE**](../javascript:%20void%20showTicker(ââ¬ËPFEââ¬â¢)) ) is marketing energy drinks under its SoBe and Mountain Dew brands. And independent entrepreneurs have elbowed their way in with products such as Rockstar and FUZE Mega Energy. Every month we pick up a new product or two,â⬠says George Kalil, who runs an independent bottling company in Tucson. Sacks estimates that the energy-drink category is growing 50% a year and that thereââ¬â¢s room in the market for everybody. These are the new soft drinks of the world,â⬠he declares. Sacks and Schlosberg are fending off the attack by diversifying. Theyââ¬â¢ve launched Joker, an energy drink sold exclusively in Circle K convenience stores, and Rumba, a caffeine-laced juice drink designed to be a morning pick-me-up. And they introduced Monster Assault, which comes in a black-and-gray camouflage can that saysDeclare war on the ordinary! â⬠Itââ¬â¢s a slogan that could describe the juiced-up strategy of this formerly sleepy beverage player. It is apparent that Monster has become a major player in the energy beverage market. We hope to be the number one choice of energy drinks among consumers.
Sunday, January 5, 2020
Factors That Affect Their Organizational Behavior - 918 Words
Theoretical Evaluation After analyzing our results from the survey, the researchers can assign theories attempt to explain how specific factors can impact their organizational behavior. Positive Coworkers: A positive finding from the research that the relationship between employees. The employee s work well together and get to know each other better; moreover, by interacting together the employees created strong relationship with each other. This practice fall into McClelland s Theory of Needs which is a theory states that individualââ¬â¢s specific needs are acquired over time and are shaped by each personââ¬â¢s life experiences. Since the Raley employees have strong relationship they follow the three McClelland s Theory of Needs which is the need for affiliations. This theory is ââ¬Å"the desire for friendly and close interpersonal relationshipâ⬠(Robbin, S.P. and Judge T.A). When the workplace is fun and friendly, this decreases the extent of work conflict and it creates a happy workplace. Strong employee s relationship increases the level of satisfaction and motivation. Flexibility Schedule: The flexibility of their work schedules is an aspect that many employees like about working in the Raley Organization. The flexibility of their work schedules benefit both the older and younger employees. For example, older employees such as those with families get the flexibility to work in the morning shifts, while younger employees who adjust their availability due to school get theShow MoreRelatedOrganizational Behavior And Human Behavior1217 Words à |à 5 PagesOrganizational behavior studies the impact of groups, individuals, and structures have on the personal human behavior within many organizations. There is many different definitions of organizational behavior, but they are all relatively the same in all cases. ââ¬Å"Organizational behavior studies organizations from multiple viewpoints, including behavior within the organization and in relation to other organizations (Boundless.com).â⬠This is not just the study on one organization, but the study withinRead MoreCom munication in Business in Changing External Environments1147 Words à |à 5 Pagesis the number of external factors in the environment that affect organizations. Complex environments have many environmental factors; simple environments have few. â⬠¢ Resource Scarcity is the degree to which an organizationââ¬â¢s external environment has an abundance or scarcity of critical organizational resources. à à 2.à à à à How do the characteristics of changing environments affect uncertainty? Environmental change, environmental complexity, and resource scarcity affect environmental uncertaintyRead MoreRelationship of Counterproductive Behaviors with Job Performance887 Words à |à 4 Pagesare said to depict positive behaviors like innovative behavior and OCB when the individuals feel the support of the organization, i.e., perceived organizational support (POS) and negative behaviors like CWB in a non-supportive organization (Scheuer, 2010). From this perspective the workplace deviance can be triggered with respect to the unfavorable or unsupportive working conditions. (Colbert, Mount, Harter, Barrick, Witt, 2004). Thus this leads to the organizational context that has to be takenRead MoreOrganizational Culture Essay731 Words à |à 3 Pages Edgar Schein, a famous theorists dealing with organizational culture, provides the following definition for the term: A pattern of shared basic assumptions that the group learned as it solved its problems that has worked well enough to be considered valid and is passed on to new members as the correct way to perceive, think, and feel in relation to those problems. (organizationalculture101) However, organizational culture is more than sharing assumptions used by a group to solve problems;Read MoreThe Chicago School Of Professional Psychology Essay1342 Words à |à 6 Pagesââ¬Å"things that affect free enterprise affect the whole societyâ⬠(p. 86). Additionally, Aleksic (2013) wrote the article ââ¬Å"How Organizations Achieve Longevityâ⬠and suggested that ââ¬Å"change management can be considered as an important determinant of organizational longevityâ⬠(p. 65). Moreover, Khan (2014) stated in the article ââ¬Å"The Longevity of Large Enterprises: A Study of the Factors that Sustain Enterprises over an Extended Period of Time,â⬠that ââ¬Å"the findings indicate that many factors are indeed linkedRead MoreOrganizational Structure Essay1147 Words à |à 5 PagesDate: January 18, 2013 To: MG 561 Class From: Jessica Rushing Subject: ââ¬Å"Organizational Structureâ⬠Introduction: Organizational structure provides the framework of an organization determining how roles and responsibilities are delegated throughout the different levels of the organization. It has been defined by some as the looking glass through which coworkers see their organization and its surrounding environment while others have described structure as the backbone of the organizationRead MoreEthical Issues That Affect The Field Of Organizational Behavior948 Words à |à 4 Pagesis influenced by factors of religion, the society, past experience and individual perceptions about different issues (Carroll Buchholtz, 2014). Ethics dictates what values are and the social responsibility that an individual or a group of people play towards the society. The purpose of this article is to discuss the ethical issues that affect the field of organizational behavior. Organizational behavior refers to the study of how people interact with each other in organizational settings and thisRead MoreEmployee J ob Satisfaction Has A Large Impact On Their Organization806 Words à |à 4 Pagesdissatisfied can lead to high turnover, higher absenteeism, affect their overall job performance, and impact customer satisfaction (Robbins Judge, 2009 pp 87-89). This post will discuss the impact job satisfaction has in regards to organizational citizenship behavior and employee engagement. Causes of Job Satisfaction There are several factors that influence an employeeââ¬â¢s satisfaction in their job. Some of the factors that impact an employeeââ¬â¢s satisfaction are pay, advancementRead MoreIndividual Behaviour Research Paper983 Words à |à 4 Pages3rd lecture Individual Behavior Prof. Dr. Robert J. 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There are a number of factors that influences the operations of an organization such as conflict
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