Abolitionist movement Essay Example for Free

Abolitionist movement Essay With the enlightenment and awareness of people regarding human rights came the abolitionist movement. Slavery was something that violated the basic tenet of human rights and dignity, and so it had to be abolished. Northern states have begun to pass acts which declared that all men were born free and equal. Several movements that involved religion and political movements highly influenced the strength and expanse of abolitionist ideals throughout the country. The movements that supported abolitionism varied in method and degree. Some were pacifist, as they tried to use the legal system and passed legislation seeking to make slavery illegal. Others utilized literature and the press like Harriet Beecher Stowe, the author of the famous novel Uncle Tom’s Cabin. Religious movements declared slavery to be sinful and un-Christian, to discourage believers from keeping and owning slaves. Only a minority of abolitionists used to armed revolt and instigation of unrest and anger among the slaves as the main machinery to further their cause. The movement continued its stride to abolish slavery, but its strongest anchor point came with the election of a known contester of slavery, Abraham Lincoln, as president. With the head of state holding this position of opposition of slavery, the south felt that their way of life was endangered and threatened. Economic repercussions will be felt by their planters in the cotton, tobacco and sugar farms if the hands that worked in the plantations were to be set free. The zenith of the tensions between the south and the north was the American Civil war. It broke out when the south organized and removed themselves from the control of the American government. Rise of Abolitionism Historian James McPherson defined an abolitionist as a person who has fought for the abolition of slavery in the United States before the Civil war. American abolition started early on, as there were several groups already fighting for the liberation of slaves, such as the Society of Relief of Free Negroes Unlawfully Held in Bondage, and there were several institutions which prohibited slavery already. Several states had passed laws that completely prohibited slavery in their territories. Those who joined the American Anti-Slavery Society or other groups were abolitionists. These movements were not unified, and so could not boast a unified strength. Vermont was the first territory to make slavery illegal, and Pennsylvania was the first state to abolish slavery in 1780. Then several states followed Pennsylvania’s example while some states chose to limit slave trading. Many of the states in the south retained the institution of slavery as it was the region’s life line in their plantations. Their strong adherence to the institution drove them to take a defensive stance against the rising popularity of the abolitionist movement. Many abolitionist writers distributed many anti-slavery writings and literature to the south to help spread the ideologies. Novels, pamphlets and other forms of writing began to circulate not just in the north, but also in the southern region. Southern officials were enraged at the act, and thus moved to ban all types of literature that might instigate rebellion and changes in the south. Violence was even employed to stop the circulation of antislavery media in the south. Elijah Parish Lovejoy, the editor of an abolitionist newspaper was murdered by a mob of pro-slavery southerners. His printing press was also destroyed. Abolitionists recognized the fact that slavery needed to be abolished everywhere in the country, but the north cannot interfere with the affairs of the south because of federal ruling. Because of this, many abolitionists focused on liberating the north and skipping the southern states. Some abolitionists were frustrated and did not like this idea, as they believed that every state should be free of slavery. The movement was further fortified by the support of free African-Americans and their church. With the issue of the constitution, the American Abolitionist movement split up into two groups, the Garrisonians, led by William Garrison and Wendell Phillips and another camp led by Spooner and Gerrit Smith. The Garrisonians believed that the constitution promoted slavery while Spooner’s group believed the constitution to be antislavery. Since slavery was unconstitutional, it could be abolished with the blessing of the law. More divisions in the abolitionist movement arose, but because of the social classes of the abolitionists themselves. The artisans and elites divided themselves on the issue of slavery as well. The Underground Railroad was used as a venue by many abolitionists to become more active in the cause for abolition of slavery. Many of the fugitive slaves were illegally transported away from their masters to be free men via this rail. But the railroad was made illegal by the passing of the Fugitive Slave Law of 1850. But this did not stop the abolitionists from providing shelter and transporting slaves to freedom. After the Emancipation Proclamation of January 1, 1863 was done, many abolitionists moved to liberate slaves in the slave states. There were also movements to improve the social and living conditions of African-Americans all over the country. The Thirteenth Amendment finally ended all slave subjugations in the country.

Behavior Change Theories and Strategies Essay -- Psychology, Cognitive

To begin with,a health practisioner may fascilate behaviour change in an individual with a health risk behaviour through the application of different behaviour change theories and strategies. In general,health risk behaviours are actions which may threaten an individual's health causing negative effects(Barkway,2009).Until the mid 20th century,global health threats were primarily a result of infectious and communicable diseases.However,recently in developed countries,health threats are now posed by diseases in which lifestyle play a role in the causation and or management of illness.For instance,the modifiable risk factors for coronary heart disease,a leading cause of disease burden are tobacco smoking,high blood pressure and high colesterol level which are eventually related to health behaviour and lifestyle(Barkway,2009). This essay will first introduce the health risk behaviour,in this case,smoking.Secondly,it will decribes the theories or models of behaviour change, which are thecognitive and non cognitive theories, transtheoritical model of behaviour change and motivational interwiewing.Lastly,it will mention the different health strategies and how it aids in bringing about behaviour change followed by the conclusion. Jones(as cited in Jons and Creedy,2008) states that large proportion of the morbidity and mortality associated with lifestyle diseases is preventable.It is also estimated that 25 % of all cancer deaths and a large propotion of deaths from coronory heart disease and stroke could be prevented by modifying just one behaviour,that is,cigratte smoking(Taylor as cited in Jons and Creedy,2008).In addition,Allen(as cited in Jons and Creedy,2008) sta... ... and withdrawal symptoms. Currently, bupropion (Zyban) and varenicline (Chantix) are the only two medications that don’t contain nicotine which are approved as smoking cessation aids. These anti-smoking pills are intended for short-term use. (Lhrar,Segal&Smith,2008). To sum up,it seems that a health practisioner can fascilate behaviour change through the understanding and application of various behaviour change theories, and different considerable strategies.The different theories seem to educate and guide a health practisioner through the processes of behaviour change . It is also noted that, behaviour change requires willingness or determination from an individual with a health risk behaviour and a health practisioner's knowledge on how and through what strategies to bring about that change to achieve the goal of fascilating behaviour change.

Monster Energy Drink Target Audience and Company Objectives Essay

Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry, the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular, â€Å"hip† part of society, but the market at which they are aimed is not as wide and expansive, or diverse, as some might think. Early in energy drink history, when they were first being sold in the United States, athletes were the primary consumers. This shows that even initially energy drinks were directed at a select crowd, a group of people with specific interests. Although the consumer base for energy drinks has now expanded beyond that of simply athletes, the target market is still more particular than in other industries. When thinking about the energy drink target market, it is important to consider who is most receptive to the purported effects of the beverages. Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, young people are especially vulnerable to persistent exhaustion and insufficient energy. This group of people, more specifically male teenagers and people in their 20s, are also most likely to believe in the veracity of the energy drinks’ claims. As a result, the majority of energy drinks are developed for and advertised to this younger generation. In addition to focusing on a specific age group, many energy drink companies are even more exclusive in their marketing efforts, gearing their products and advertising to appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. The effects of this emphasis on such a target market can be seen in the advertising campaigns of the energy drinks. Many of the names of the beverages, such as Monster LoCarb appeal to these specific consumers and the marketing strategies that revolve around sponsoring public events or celebrity endorsements reflect this focus. The design and packaging of many energy drinks also relates to the target market. Although the energy drink industry currently caters to a very specific target market, as it continues to grow and develop, it is likely that marketing efforts and the focus consumer base will be more diverse and expansive. The Monster Energy Drink, distributed by Monster Beverages Co., uses concentrated targeting as a marketing strategy. Strong promotion strategies including product hand-outs by young attractive vendors in powerful trucks blasting music are common ways The Company promotes in cities. The Company also uses Ricky Carmichael, a motocross legend, to endorse their products. 40 foot posters are used to target motocross fans which are a major target market for Monster Beverages Co. (Murr, 2006). Other effective advertisements include using high contrast, recognizable posters in retail stores and high energy, adrenaline rushed TV ads. Advantages of concentrated marketing include concentration of resources, better meeting the needs of the target audience, and strong positioning. Disadvantages include segments being too small or changing, and large competitors such as red bull to more effectively market to niche. According to Rodney Sacks, CEO, the target audience is 18 – 25 year old males (Murr, 2006). This market is focused on a product which offers an energy boost, so any audience that is involved in sports, or high endurance activity is a clear target. The green claw marks resemble adrenaline, power, and testosterone, accompanying its motto, â€Å"unleash the monster within†. High schools and colleges are clear niches for these high energy markets. The demographics for the target market for Monster energy drink are: Major Cities 18-25 year olds Males Athletes/ High endurance activities Income ? middle class According to the 2000 census, there are approximately 10 million males who fall under Sacks’ audience of 18 – 25 year old males. But I believe the target market is expanding to be much wider than that including women and older men. Judging by the effectiveness of free handout promotions in hot locations such as South beach, Florida, I see a target market of males and females ages 12 – 35. According to the census this number is around 80 million (US Census Bureau, 2007). Hansen’s Monster Energy drinks offer giant doses of caffeine and sugar in big black cans adorned with neon-colored claw marks. The scary packaging, plus a bevy of extreme-sports sponsorships, positions Monster as an edgy alternative to Red Bull in the fast-growing, $2 billion a year energy-drink market. Monster’s slogan: Unleash the beast. † Monster has certainly energized Hansen. The company has seen its sales more than double since it introduced the brand in April, 2002. Last year, Hansen earned $20 million on sales of $180 million, up from just $3 million of profits on sales of $80 million in 2001. Sales nearly doubled, while profits quadrupled, in this year’s first quarter. Those results helped Hansen earn the No. 26 spot on BusinessWeek’s annual ranking of Hot Growth Companies. Monster Objectives Hansen has jolted the Monster brand with a dose of guerrilla marketing. Teams of Monster ambassadors† give out samples of the product at concerts, beach parties, and other events. The company also sponsors motocross, surfing, and skateboarding competitions. Hansen representatives in black Monster vans supplement the company’s network of 300 independent distributors by assembling store displays and restocking specially designed racks in convenience store coolers. Hansen now owns an 18% share of the energy-drink category, according to the trade publication _Beverage Digest_. While Red Bull remains the leader with nearly half of the market, Hansen’s energy-drink sales increased 162% last year — more than three times Red Bull’s growth rate. A small subset of consumers is going wild over these drinks,† says Beverage Digest editor and publisher John Sicher. Hansen is really riding a tiger. † It’s a jungle out there, though. Coca-Cola Co. ([**KO**](.. /javascript:%20void%20showTicker(‘KO’)) ) is promoting its new Full Throttle energy drink. PepsiCo Inc. ([**PFE**](../javascript:%20void%20showTicker(‘PFE’)) ) is marketing energy drinks under its SoBe and Mountain Dew brands. And independent entrepreneurs have elbowed their way in with products such as Rockstar and FUZE Mega Energy. Every month we pick up a new product or two,† says George Kalil, who runs an independent bottling company in Tucson. Sacks estimates that the energy-drink category is growing 50% a year and that there’s room in the market for everybody. These are the new soft drinks of the world,† he declares. Sacks and Schlosberg are fending off the attack by diversifying. They’ve launched Joker, an energy drink sold exclusively in Circle K convenience stores, and Rumba, a caffeine-laced juice drink designed to be a morning pick-me-up. And they introduced Monster Assault, which comes in a black-and-gray camouflage can that saysDeclare war on the ordinary! † It’s a slogan that could describe the juiced-up strategy of this formerly sleepy beverage player. It is apparent that Monster has become a major player in the energy beverage market. We hope to be the number one choice of energy drinks among consumers.

Factors That Affect Their Organizational Behavior - 918 Words

Theoretical Evaluation After analyzing our results from the survey, the researchers can assign theories attempt to explain how specific factors can impact their organizational behavior. Positive Coworkers: A positive finding from the research that the relationship between employees. The employee s work well together and get to know each other better; moreover, by interacting together the employees created strong relationship with each other. This practice fall into McClelland s Theory of Needs which is a theory states that individual’s specific needs are acquired over time and are shaped by each person’s life experiences. Since the Raley employees have strong relationship they follow the three McClelland s Theory of Needs which is the need for affiliations. This theory is â€Å"the desire for friendly and close interpersonal relationship† (Robbin, S.P. and Judge T.A). When the workplace is fun and friendly, this decreases the extent of work conflict and it creates a happy workplace. Strong employee s relationship increases the level of satisfaction and motivation. Flexibility Schedule: The flexibility of their work schedules is an aspect that many employees like about working in the Raley Organization. The flexibility of their work schedules benefit both the older and younger employees. For example, older employees such as those with families get the flexibility to work in the morning shifts, while younger employees who adjust their availability due to school get theShow MoreRelatedOrganizational Behavior And Human Behavior1217 Words   |  5 PagesOrganizational behavior studies the impact of groups, individuals, and structures have on the personal human behavior within many organizations. 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